Recommendations for Effective Road Safety Campaigns

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Using social media to complement a road safety mass media (TV, radio or print) campaign can help you reach a larger audience, build an online following and take advantage of real-time feedback on your campaign messaging.

This guide includes some best practices to keep in mind when running a road safety social campaign together with a mass media campaign.

Best Practices & Guidelines

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Global

Road User Behavior

RELATED RESOURCES

Best Practices & Guidelines

Technical Guide to assist the Implementation of Child Restraint Systems (CRS) in Low- and Middle-Income Countries (Chinese)

This Guide is intended to assist the introduction of child restraint systems (CRS) into a country once the political commitment has been made to cr...

Best Practices & Guidelines

Technical Guide to assist the Implementation of Child Restraint Systems (CRS) in Low- and Middle-Income Countries (Vietnamese)

This Guide is intended to assist the introduction of child restraint systems (CRS) into a country once the political commitment has been made to cr...

Best Practices & Guidelines

Technical Guide to assist the Implementation of Child Restraint Systems (CRS) in Low- and Middle-Income Countries (Spanish)

This Guide is intended to assist the introduction of child restraint systems (CRS) into a country once the political commitment has been made to cr...

View all resources on changing road user behavior